Levi Strauss ‘simply cannot stand by silently’ on gun violence. The clothing company plans to spend millions on advocating for new gun-control laws.
So now Levi’s wishes to commit economic suicide too? These companies don’t seem to realize who it is that buys their products or more importantly who doesn’t buy them.
Actions have consequences… I hear Dicks Sporting Goods has plenty of open shelf space.
.@LeviStraussCo took a public stance against the #2A and singled out pro-2A customers. They have partnered with @Everytown for “Gun Safety” – who does nothing to promote gun safety. Everytown’s mission is to destroy the 2A and disarm law-abiding citizens. https://t.co/Vxz5IhoDHk
— NRA (@NRA) September 5, 2018
Levi Strauss announced on Tuesday it would be creating a new gun-control group with billionaire Michael Bloomberg and donating millions of dollars to a collection of established gun-control groups.
The clothing company said it would be partnering with Everytown for Gun Safety and Michael Bloomberg to form Everytown Business Leaders for Gun Safety in a blogpost on their website. It also said it would set up the Safer Tomorrow Fund, which Levi Strauss said would direct more than $1 million over the next four years to “fuel the work of nonprofits and youth activists who are working to end gun violence in America.” The company went on to say it would begin doubling the amount it matches for employee donations to gun-control groups aligned with the fund and pushed employees to use their five hours a month in paid volunteer time at the gun-control groups.
Levi Strauss said while they had already requested customers not carry firearms in their store in 2016 and had supported gun-control initiatives in the past, they felt they needed to become more politically involved in the issue.
“We have a gun violence epidemic in America, and companies like ours—that operate in American communities—can no longer watch from the sidelines,” a Levi Strauss spokesperson told the Washington Free Beacon. “Although LS&Co. has taken some action to support gun-violence prevention over the last two decades, we believe there is a bigger role that business can play in effecting real change. Through our newly established Safer Tomorrow Fund and involvement in the Everytown Business Leaders for Gun Safety coalition, we hope to catalyze others to join us and be part of stemming gun violence in this country.”
The company did not respond to questions about what specific gun-control laws it hopes to enact through its activism. More
This CEO is making a big mistake and his bottom line will show that. I’ve been wearing Levi’s for 30 years. But NO MORE. Adios, Cowboy. You’re headed for the last roundup.
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