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Politics Race

White Democrat Says Latina Republican “Doesn’t Have Latino Heart”

Republican Governor Susana Martinez is running for reelection in New Mexico, and her Democrat opponent is pulling out all the stops in his campaign to unseat her – including the race card.

What’s interesting in this move by the Democrat Gary King, is that he’s an old white guy who’s saying that the Governor isn’t Latino enough. Meanwhile, Governor Martinez is a Latina woman… who is, once again, Latina.

Weird, right?



I have no problem with white people discussing racial issues… but this seems like a bridge too far. He’s claiming that she isn’t “Latino enough” because she doesn’t hold to liberal orthodoxy on immigration. So, obviously Mr. King thinks that he is Latino enough… even though he isn’t Latino.

The folks at the Weekly Standard remind us that this isn’t the first time Governor Martinez has faced racial attacks. In her first Gubernatorial run in 2010, her opponents called her “la Texana” which is Spanish for “the Texan.” Sadly, it is also a racial epithet for someone of lower-class descent… or not worthy.

As a fellow conservative Latino, I empathize with Governor Martinez. I often face attack for not being “authentic” enough because of my conservative perspective. It’s a sad statement on society that our political ideology somehow makes us “less than” within our ethnic groups – and that our fellow Latinos will allow non-Latinos to question our “authenticity,” if they have the “right” political beliefs.

The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by

About the author

Onan Coca

Onan is the Editor-in-Chief at Romulus Marketing. He's also the managing editor at, and the managing partner at You can read more of his writing at Eagle Rising.
Onan is a graduate of Liberty University (2003) and earned his M.Ed. at Western Governors University in 2012. Onan lives in Atlanta with his wife and their three wonderful children.

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