No Racist Component to “Cracker?” Really?

The folks over at Twitchy have some astounding pictures of people milling around outside of the courthouse before the Zimmerman verdict was handed down.

The hottest paraphernalia were these shirts.

(NSFW Language)



pacrack zimmface zimshirtback



I have long thought that the word cracker was “race baiting” but not racist. I thought that perhaps because white Americans don’t seem to care about being called  a cracker, that the word lost its power as a racial epithet.

However, this trial and the milieu that surrounded it, have caused me to rethink much of what I believed beforehand.

While white Americans may not care if the word gets used in a derogatory fashion, it seems that our black community certainly does care. Watching CNN, Fox News, MSNBC and the broadcasts as this trial was coming to a conclusion, I noticed that the African Americans in the media coverage certainly did care about this word. It was all over their clothing, all over twitter, and flooding Facebook and other social media networks.

Doesn’t this say something about our culture? I didn’t think the Zimmerman trial was about anything bigger than the killing of young Trayvon Martin, but apparently to the African American community it was.

I can tell you that I am disheartened by the reaction from the black community in the media. Many of the people whose opinions I valued have shown themselves to be less than thoughtful. I want my kids to grow up in the post-racial society that the election of President Obama was supposed to usher in. Where the color of your skin didn’t matter, but the content of your character did.

For those in the media threatening violence  upon George Zimmerman or the culture that would acquit him… where have you been? Where have you been as thousands have been murdered in Chicago, Detroit, and Los Angeles? Where have you been as millions have been raped across the nation and around the world? Is the only crime you care about the kind of crime that may have been committed by one man with light skin against another with dark skin?

Shame on us.

Shame on our values.

Every violent crime against an innocent person is evil.

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”   – Dr. Martin Luther King, Jr.


The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by

About the author

Onan Coca

Onan is the Editor-in-Chief at Romulus Marketing and Bravera Holdings. He's also the managing editor at,, and the managing partner at You can read more of his writing at Eagle Rising.
Onan is a graduate of Liberty University (2003) and earned his M.Ed. at Western Governors University in 2012. Onan lives in Atlanta with his wife and their five wonderful children.

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