Earlier today we reported that sportswear giant Nike chose anti-American Colin Kaepernick as the face of its new ad campaign, but now we see Nike already reaping the “reward” of its choice as thousands of fans burn their Nike gear and stock shares plunge in response.
On Monday night, Nike announced its new campaign featuring the inventor of the anti-American protests against the country mounted during the playing of the national anthem at NFL games. It features a close-up shot of Kaepernick’s face with the phrase “Believe in something, even if it means sacrificing everything” superimposed across his face.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
But less than a day after the company introduced its new ad campaign, shares of Nike plunged on the stock exchange:
Shares of Nike fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its “Just Do It” slogan.
Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.
“First the @NFL forces me to choose between my favorite sport and my country. I chose country,” Twitter user @sclancy79 said in a post retweeted 16,000 times. “Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”
Nike got some unwelcome support for the ad, too. Terrorist and former Iranian President Mahmoud Ahmadinejad jumped to Twitter to come to Kaepernick’s support. Now, that right there is an endorsement no one wants!
And many football fans jumped to social media to say that they will never buy Nike products again. Some even tweeted photos showing Nike gear going up in flames or otherwise destroyed:
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
— John Rich (@johnrich) September 3, 2018
Hey Nike, this is what it looks like to sacrifice everything. These men sacrifice their very lives so Collin has the freedom to disrespect our flag & our country. can’t figure out who is a bigger disgrace Collin or Nike for glorifying this nonsense. never buy Nike products again! pic.twitter.com/uiA5g1C7Ds
— Melissa A. (@TheRightMelissa) September 4, 2018
Looks like Nike picked the wrong person to head up its new ad campaign.
Follow Warner Todd Huston on Twitter @warnerthuston.
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