Nike Kicks NFL with Colin Kaepernick ‘Just Do It’ Ad 4 Days Before Season Starts

Sportswear giant Nike has just stuck its finger in the NFL’s eye with a new ad featuring out of work player and national anthem protest inventor Colin Kaepernick and only four days before the 2018 season kicks off.

The ad features a painfully close shot of Kaepernick with the slogan “Believe in something, even if it means sacrificing everything” superimposed over his face.

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The ad takes on greater significance because Kaepernick hasn’t been on the gridiron since the end of the 2016 season when he turned free agent. And thus far, the league has not yet been able to make a rule to ban players from protesting against the country during the anthem.

Kaepernick has had an endorsement contract with the sportswear maker since 2011, but was passed over by every NFL team after his 2016 season when he invented the anti-American protest during the playing of the national anthem.

And Kaepernick himself admitted that his protest was a stance against the country back then, too.

As Breitbart reported last year:

This is what Kaepernick said of his protests last August:

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football, and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

In his own words, he told us he couldn’t stand up for the flag or the country.

Breitbart also expanded on that history:

Kaepernick himself expanded his protests into a statement against police in particular and the entire country in general. For instance, he wore socks portraying police as pigs. This is an act that turned a discussion about police occasional brutality into a blanket statement of hate for all police regardless of their actions. He also said that the U.S. was never great, meaning that he stands against the whole country in general, not just against “racism.” He has also proclaimed that the whole of the country is racist –despite that he was adopted and raised by a white family. Additionally, Kaepernick has been seen wearing a Fidel Castro shirt thereby celebrating a man who has murdered hundreds of thousands of political opponents over the last 50 years. He is also a supporter of the Black Lives Matter, a group many Americans feel is a domestic terror outfit that has been responsible for multiple riots, millions in property destruction, and deaths across the U.S.

Colin Kaepernick’s protests and actions changed from his initial mild-mannered protest. It grew into a more direct attack on America as opposed to a mere attempt to address racism and scattered instances of “police brutality.”

So, contrary to how many try to characterize Kaepernick’s protests — as merely a statement against police brutality — the truth is Colin Kaepernick’s protests were meant as a direct attack on this entire country.

Don’t get fooled by the revisionists who want to soften Kaepernick’s hate.

Follow Warner Todd Huston on Twitter @warnerthuston.

The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by

About the author

Warner Todd Huston

Warner Todd Huston

Warner Todd Huston has been writing editorials and news since 2001 but started his writing career penning articles about U.S. history back in the early 1990s. Huston has appeared on Fox News, Fox Business Network, CNN, and several local Chicago News programs to discuss the issues of the day. Additionally, he is a regular guest on radio programs from coast to coast. Huston has also been a Breitbart News contributor since 2009. Warner works out of the Chicago area, a place he calls a "target rich environment" for political news.

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