CNN Exploits the Business Woes of Glenn Beck to Look Good

Joe Scudder
Written by Joe Scudder

Because Glenn Beck isn’t doing well in the alternative media, CNN gets to pretend to be superior.

A lot of conservative Republicans lost interest in Glenn Beck over his Never Trump. So CNN invited him on for a “discussion” and surprised him by throwing his latest business problems in his face.

It’s pretty obvious that CNN wanted to find a member of the alternative media they could use to beat their chests and pretend their dinosaur media empire is superior. Aside from Glenn Beck’s content, the fact is he probably is trying too much to be like a cable news network. I’ll bet if he simply did a podcast with minimal overhead he might find success again. If Bill O’Reilly has done it, I’ve no doubt Beck could succeed at it.

The Daily Beast reports, “Glenn Beck’s Media Empire Implodes. Again.

Conservative media firebrand Glenn Beck’s multimedia empire TheBlaze appears to be on its last legs after another round of layoffs and after a prospective high-profile buyer lost interest.

The right-wing cable and digital media company—founded by Beck shortly before he exited Fox News in 2011—fired another round of staffers this week, shrinking a workforce that has already been reduced to less than 50 employees, according to two sources who spoke with The Daily Beast on the condition of anonymity. The two sources also confirmed that more than a dozen employees had been laid off over the past several days.

Making matters worse, the company’s hopes for a bailout from a fellow right-wing titan did not go as planned.

A potential lifeboat in the form of a proposed sale to the billionaire owners of conservative commentator Ben Shapiro’s website The Daily Wire now appears unlikely. A source familiar with the negotiations told The Daily Beast that talks between the two parties broke down and the sale is now effectively dead.

TheBlaze once generated a reported $90 million in revenue annually, but has been in a slow motion implosion over the past several years. Top-level managerial shakeups, seemingly ceaseless layoffs, and office closures have depleted morale, tanked the site’s web traffic, and caused cable distributors to jump ship.

Read the full story.

The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by EagleRising.com


About the author

Joe Scudder

Joe Scudder

Joe Scudder is the "nom de plume" (or "nom de guerre") of a fifty-ish-year-old writer and stroke survivor. He lives in St Louis with his wife and still-at-home children. He has been a freelance writer and occasional political activist since the early nineties. He describes his politics as Tolkienesque.

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