Why do dissatisfied customers think that businesses owe them for not selling a quarter pounder at the price they demand?
Businesses have plenty of incentive to avoid dissatisfied customers on the free market. If McDonald’s is making customers mad by selling a quarter pounder and holding the cheese without reducing the price, dissatisfied customers can use the internet and other methods to express their frustration. They could organize a boycott.
Instead they are suing McDonald’s for $5 million.
That’s insane. McDonald’s is not legally obligated to make quarter pounders with or without cheese. They are not obligated to price them at any amount. They have the same freedom to sell quarter pounders at whatever price they want that customers have to eat at home or at another restaurant.
The Miami Herald reports, “They like a Quarter Pounder without cheese. So they’re suing McDonald’s for $5 million.”
Two South Florida McDonald’s customers think the fast-food giant is being awfully cheesy with how it charges customers for a signature item that has been on its menu since 1975.
According to a class-action lawsuit filed in Fort Lauderdale federal court on May 8, Cynthia Kissner, of Broward County, and Leonard Werner, of Miami-Dade, say they have had to pay for cheese they don’t want on their Quarter Pounder sandwiches.
The suit asks for at least $5 million.
It comes down to this: On the menu, a hamburger at Micky D’s is cheaper than a cheeseburger.
According to the lawsuit, filed by Andrew Lavin of the Miami-based Lavin Law Group, McDonald’s used to sell four items in the Quarter Pounder family, with and without cheese, with prices adjusted accordingly — about .30 to .90 cents more for cheese than without.
This practice continued for years, the suit says, but now McDonald’s, “at some point,” ceased “separately displaying these products for purchase on menus, and currently lists the availability of Quarter Pounder with Cheese and Double Quarter Pounder with Cheese.”
As a result, the suit claims, “customers have been forced, and continue to be overcharged for these products, by being forced to pay for two slices of cheese, which they do not want, order, or receive, to be able to purchase their desired product.”
Having to pay for cheese they do not receive because they asked that it be held off of the burgers, well, they are not “lovin’ it,” to borrow from McDonald’s current slogan.
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