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Increasing Fake News Gives Fox News a Marketing Opportunity

Written by Joe Scudder

Increasing fake news on other networks gives Fox News a chance to promote themselves as “real news.”

While MSNBC and CNN have given themselves over to fake news, pretending that anti-Trump “resistance” is news, Fox News is relatively good. It’s not perfect, of course, but in the land of the blind the one-eyed man is king. So Fox is about to start a new advertising campaign presenting itself as the network of “Real news. Real honest opinion.”

Let’s hope the market punishes fake news sources.

Ad Age reports, “Fox News Touts ‘Real’ News and Opinion in Marketing Push.

Fox News is readying a new ad campaign with the tagline, “Real News. Real Honest Opinion.”

The cable news behemoth will release a teaser for the campaign on Monday […], with additional creative planned to be released next week.

By featuring its prominent hosts like Sean Hannity and Tucker Carlson along with journalists Chris Wallace and Martha MacCallum, Fox News is looking to reinforce its dominance as the most-watched cable channel.

It’s also the chance for Jack Abernethy, co-president of the channel and a Fox News veteran, and his revamped leadership team, which includes programming chief Suzanne Scott and Jay Wallace, president of news, to put a fresh stamp on Fox News. Scott and Wallace were promoted last May following the departure of Bill Shine, who had been co-president with Abernethy, during a period of turmoil at the network that also saw chairman Roger Ailes and top host Bill O’Reilly exit after the revelation of sexual harassment allegations.

Read the full story.

The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by

About the author

Joe Scudder

Joe Scudder is the "nom de plume" (or "nom de guerre") of a fifty-ish-year-old writer and stroke survivor. He lives in St Louis with his wife and still-at-home children. He has been a freelance writer and occasional political activist since the early nineties. He describes his politics as Tolkienesque.

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