The dedication to political preaching occurred with Grammy ratings at a historic low. Coincidence?
I reported earlier that the media was claiming that “eyes will be glued” to the Emmys because of the social issues they were addressing. In other words, they predicted progressive politics and social justice posturing would mean high Grammy ratings.
That didn’t happen.
The entertainment industry still is in denial. They have lost half the country, at least!
Deadline Hollywood reports, “Grammy Ratings Hit All-Time Demo Low; Draws 19.8M Viewers.”
Maybe it was the more than three and a half hour run time, maybe it was the surprise Hillary Clinton cameo and political stances than seemed to take up more airtime than the music or maybe it was the move to a January broadcast that hobbled last night’s Grammys. Regardless of the reason, somewhere the 60th annual Grammy Awards lost the groove – at least when it comes to ratings and viewers.
James Corden’s second kick at the Grammy host can last night saw 19.81 million tune into watch music’s supposedly biggest night. That’s down 24% from the final viewership of the February 12, 2107 Grammys and the worst the CBS aired ceremony has done since 2009.
Among the key demographic of adults 18-49, Sunday’s Bruno Mars topping Grammys snagged a 5.9. Coming off metered market ratings earlier today that projected an all-time ratings low, the demo result has fallen 24% from the 59th annual Grammys to hit that rock bottom result.
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