The media pundits constantly pretend he is over his head, yet Trump will win his fight against the NFL.
The media has been acting like Donald Trump was sabotaging himself in criticizing the NFL. They still live in the fantasy land where Hillary is a viable candidate. In the real world, Trump won because a sizeable portion of the country are fed up with Leftism—including the “Black Lives Matter” ideology that asserts America is a racist nation with racist police. By attacking the NFL, Trump picked some low-hanging fruit that he can easily win.
Bloomberg reports, “Donald Trump vs. Pro Football Is a Ratings Game the NFL Can’t Win.”
Never in the history of the NFL have its ratings been so scrutinized. There’s an almost breathless feel to the way fans, team owners, advertisers and, of course, President Donald Trump now await the release of the figures.
That they were essentially mixed in the season’s third week is irrelevant. The obsession with the numbers, amped up by Trump’s condemnation of protests during the National Anthem, is a big headache for the National Football League and its hyper-protective commissioner, Roger Goodell.
For years, it was able to exert strong control over its own narrative. The league and its powerful media partners continuously burnished the brand as a mass-market symbol of American vitality, strength and exceptionalism.
The current commotion has, in totality, the opposite effect, reducing the NFL to the role of a sick patient looking for a proper diagnosis, a scofflaw institution deserving public shaming by the commander in chief. The reversal — from heroic savior of Sundays to something in need of saving — is proving difficult to shake off.
“The best thing for the NFL would be to divorce itself from politics and focus on making the game safer, more entertaining and appealing to everybody. But the environment they are in is so polarizing,” says Allen Adamson, head of BrandSimple Consulting. An NFL spokesperson declined to comment.
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