After Megyn Kelly crashed at her NBC Sunday night show, the network is panicking about their investment.
We will probably know by early October if Megyn Kelly crashed her career when she opposed Donald Trump and then left Fox News. The rights and wrongs of the things that were done by or to her can be debated endlessly. But it is interesting that the media continually tells us how bad Trump is doing. So why isn’t Kelly doing better?
Compare what is happening to Kelly to the career of former anti-Trump Kayleigh McEnany. Her career has taken off by supporting Trump. Whether she was really “converted” ideologically or she just made a pragmatic decision doesn’t matter. The point is there is a limited audience for opposition to Trump.
The Daily Beast reports, “NBC Insider: ‘Total Panic’ Over Megyn Kelly’s Morning Show.”
Four weeks before the Sept. 25 debut of Megyn Kelly Today—the 9 a.m. replacement for the venerable morning show’s third hour, Today’s Take—some NBC insiders are expressing doubts, and even worries, about the network news division’s plan to scrap a reliable long-running program in order to morph the former Fox News anchor and Donald Trump nemesis into an accessible, female-friendly personality for an ethnically diverse daytime viewership.
Officially, of course, NBC News is excited and upbeat about the new show, which will feature a live audience in a specially built studio at 30 Rock.
Unofficially, it’s a different story:
Yet, according to network insiders, her new role is prompting “questions internally about who her audience is exactly” as well as a sense of “total panic” concerning the intense media scrutiny that will unavoidably attend the launch of Megyn Kelly Today, to say nothing of the need to publicly vindicate NBC News Chairman Andy Lack’s $17 million gamble (reportedly her eye-popping annual compensation) when he wooed her away from Fox.[…]
“The Sunday show laid such an egg that any claims that she had automatic star power, to get people in the door to see what she was doing, have been disavowed,” television news analyst Andrew Tyndall told The Daily Beast. “The stardom of the celebrity anchor was a phenomenon of the 1980s back when [flamboyant ABC News president] Roone Arledge was around. In this day and age, the shows make the anchors, not the other way around.”
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