They of course had one with the “President Trump” cover just in case, but they really thought that Hillary Clinton was going to win, so they went with that one. All 125,000 of them were distributed across the country, hitting the news stands on election day. The cover story was “Hillary Clinton’s Historic Journey to the White House.”
The day after the election, they had to issue an immediate recall and simultaneously expedite the “President Trump” magazines.
From the Editors: 2 special edition covers for 2016 election outcomes were produced by a Newsweek licensee, Topix Media, and not by Newsweek pic.twitter.com/MwC4RytGbC
— Newsweek (@Newsweek) November 7, 2016
Topix Media CEO Tony Romando said, “Like everybody else, we got it wrong.” Topix Media is the partner which produces special issues under the Newsweek brand.
— Liz Kreutz (@ABCLiz) November 8, 2016
According to Romando, only 17 copies of Newsweek with the “Madam President” cover were sold.
“All wholesalers and retailers have been asked to return any issues they have as we need to clear room for [150,000 copies of] the President Trump issue,” said Mr Romando. “We expect it to sell very well as there is obviously a great demand.”
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