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2016 Election

Halloween Costume and Mask Sales Predict Trump Presidency

Written by Leonora Cravotta

Forget the polls, the electoral map projections, and the endless speculation by the pundits and prognosticators, Halloween costume and mask sales are predicting a Donald Trump presidency.

It’s no hocus pocus, going all the way back to Richard Nixon, the candidate with the highest selling Halloween mask walked away with the election according to Savers Value Village.

Donald Trump masks which have a sell-through rate of 76% are currently outselling Hillary Clinton masks which have a sell-through rate of 69% by seven percentage points. Not good news for Clinton.

The Spirit Halloween Presidential Index also has Trump winning the costume wars by a margin of ten percent.

Spirit Halloween, the largest Halloween retailer has been correctly forecasting presidential races based on Halloween mask sales going back to 1996. Spirit Halloween collaborated with the Harris Poll in late August to survey 2,000 adults to determine which presidential candidate they would dress up as and their reason for selecting the respective candidate.

Interestingly enough, the top reason those surveyed selected Donald Trump was to be funny (39%) and the top reason they selected Hillary Clinton was because they liked her. (31%).

When you reflect upon the theatrics which have characterized the 2016 presidential race, the idea that Halloween costume and mask sales could be an accurate predictor of the presidential race is not at all farfetched.

The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by

About the author

Leonora Cravotta

About Leonora Cravotta: Leonora Cravotta is the Program & Talent Director for Red State Talk Radio, the Co-Host for the Scott Adams Show, a political radio talk show, and a syndicated writer for conservative publications. Her professional background includes over fifteen years in corporate and nonprofit marketing. She holds a B.A. in English and French from Denison University, an M.A. in English from University of Kentucky and an M.B.A. from Fordham University. The Scott Adams show is available on, iTunes, Tune-In, Spreaker, Stitcher and Soundcloud.

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