Burger King is once again showing its true colors. Literally. The company has recently released its “Proud Whopper” in the San Francisco market. The Proud Whopper is supposed to highlight Burger King’s commitment to the millennial generation and to those with whom gay issues are important.
The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.
“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand management at Burger King. “It shows how we, as a brand, believe in self-expression.”
Burger King also was a sponsor of San Francisco’s gay pride parade. Machado says that’s the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.
The downtown San Francisco Burger King sold “Proud Whoppers” last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns that were worn by parade participants and spectators.
All Proud Whopper sandwich sales, Machado says, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.
The campaign argues that “everyone is the same on the inside,” highlighting the fact that the proud Whopper is no different than a “regular” Whopper… the only difference is the wrapping.
Sure the entire promotion may simply be a way for Burger King to squeeze as much money out of gullible liberal teens and twenty-somethings as they can, but it’s also a sign of where our culture today stands. Burger King has no fear of conservative reprisal – in fact, I doubt Burger King even considered the idea that there may be a reprisal.
But to argue that everyone is the same inside, which would lead one to surmise that there is nothing “wrong” with a homosexual lifestyle, means that Burger King is also taking a specific philosophical stand against conservative culture and Christian teaching.
In an effort to make as much money as possible, Burger King has decided to stand against 2000 years of Christian teaching and the orthodox Christians beliefs of most Christian Americans. In short, Burger King is standing up and waving a big rainbow flag to tell you, Mr. Christian, that you are wrong about what you believe and that there is something wrong with you for believing it.
Now, I won’t ever spend another dime at Burger King… but that’s a personal choice. I’m not calling for you to do the same. What I would call for is personal reflection. Do you want to spend your hard earned money in a place that would stand diametrically opposed to your personal moral beliefs? In a place that would even tell you and everyone else that can hear… your beliefs, morals and values ARE WRONG? I don’t want to give people like that one cent of my hard earned dollars.
Burger King has chosen sides.
So I will too.
The views expressed in this opinion article are solely those of their author and are not necessarily either shared or endorsed by EagleRising.com