Conservative political venues aren’t the only thing being threatened by vacating advertisers who cite ‘hateful content’ as the reason they’re leaving. Apparently, YouTube is in hot water for similar reasons, and just last month, they lost about 5 percent of their top advertisers in the U.S. and Canada.
The reason some of their top advertisers are leaving is that they’re objecting to the placement of their ads next to videos that spread a message of what they call ‘hate speech.’ Like white supremacists and David Duke. And ISIS terrorists.
YouTube has algorithms in place that try to make it so that that doesn’t happen. They try to ensure that ‘hate speech’ video makers aren’t drawing any revenue from their messages of ‘hate.’
But it doesn’t always work. Sometimes the ‘hate speech’ video makers continue making money from ads while others who are spreading a message of ‘love’ – like how straight, while males are all disgusting, privileged, and inherently racist – get mixed up in the algorithm and it for whatever reason thinks it’s ‘hate speech,’ and therefore those video makers aren’t able to draw revenue. The New York Post reported:
Last month, YouTube lost 5 percent of its top advertisers in the US and Canada following a global uproar over its placement of ads from big companies alongside videos created by neo-Nazis and ISIS supporters.
MediaRadar, a company that tracks advertising across the web for thousands of publishers, reported that YouTube suffered a decline in the number of Google Preferred customers in the US and Canada for the first time this year.
Google Preferred is a program where advertisers can match themselves to highly trafficked videos of certain themes such as music or news.
The ad-tracking firm noted that four major advertisers — Starbucks, Dish, Pepsi and AT&T — yanked their ads from YouTube. A few others, including General Motors, Verizon and Johnson & Johnson, continued stuck with YouTube despite the uproar.
“Some of the exact brands that said they would stop actually did in April,” said MediaRadar CEO Todd Krizelman. “This suggests that at least some of the contraction is related to the negative press in late March.”
YouTube is said to be a $12 billion business, a wildly popular video-sharing platform that is growing faster than its parent Google, the leader in global-search advertising.
This is the direction all media is headed. This is how they’ll ‘crack down’ on ‘hate speech.’ If you say anything critical about those who happen to be non-white, those in the LGBT community, Islam, ‘climate change,’ and a host of other liberal darling issues and people groups, companies will pull their ads from your website, citing ‘hate speech’ violations.
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