CNBC journalist Jake Novak sits down with CBC News to discuss his recent article, “I was wrong: Trump WILL be the Next President.” Novak explains that all of the normal indicators point to a Hillary Clinton loss, and the only reason that most pundits and journalists won’t speak the obvious, is that it still seems so crazy that Donald Trump is winning.
“This campaign is a reality TV show. And you have to understand that Donald Trump has been involved with the best reality TV producers for more than 15 years… They make what has been weighed, strategized, considered, look like it is off-the-cuff, look like it is completely unrehearsed. It is very staged. It is very calculated…
He has won a tremendous victory of marketing, because he is selling you a brand. You’ve accepted that as his brand. That is why he is going to win: There is nothing better than a clear message in politics.”
A few months ago, I wrote that Donald Trump would win the GOP presidential nomination – but that would be the end of the line for him. I was sure that Trump just couldn’t shore up enough of the already too small Republican base to win in November, thus nearly guaranteeing not only a loss but a big loss to Hillary Clinton in the general election.
Well, I was wrong….
I underestimated how bad Hillary Clinton’s campaign would be. To be fair, I never thought Clinton was a particularly strong candidate. But at every essential task of marketing and messaging, the Clinton campaign has been surprisingly bad.
We all know Trump’s key slogan/promise is “Make America Great Again.” I’m still not sure what Hillary Clinton’s key slogan/promise is and I follow her campaign very closely. Is it “I’m with Her?” If so, it’s not very good in that it doesn’t seem to have anything in it for the person who isn’t “her.”
Clinton’s Twitter feed and website are helping Trump immensely as they seem to pump out phrases like “a Trump presidency,” and “President Trump” more often than Trump does himself. These kinds of messages present and reinforce the idea of an actual President Trump in our subconscious brains. This is why the old TV commercials for consumer products when we were growing up used to avoid naming competing products as anything other than “brand x.”
Of course, this election is still not over. But what is over is any notion that Trump is going to lose by some kind of landslide. I predict many more of my fellow pundits will come to this realization in the coming weeks.